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planning and design |
Design summary of the exhibition center |
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Shanghai
International Purchase Exhibition Center is designed
according to the development trend of Chinese
trade -- namely China will be developed into the
world factory, combining international large-scale
enterprises, seeking to establish the purchase
and supply chain which conforms to the new round
of economic development trend – namely the basic
principle that who capable of manufacturing the
most competitive and good but cheap products can
occupy the market.
The
purpose of constructing “hanghai International
Purchase Exhibition Center” is to enable the foreign
purchase enterprises to find the most ideal manufacture
and processing enterprise within the shortest
time, and enable the domestic manufacturers to
export more products directly to foreign countries
utilizing the list of foreign purchasers and contact
methods provided by the Exhibition Center.
For
this reason, the Exhibition Center will try to
attract 500 foreign large-scale purchase enterprises,
call 2000 domestic large and medium-sized manufacturers,
provide instant commercial information for imports
and exports, train professional commercial qualified
personnel on imports and exports, establish complete
and good public relationship network, create conditions
for the export and foreign exchange earning of
the domestic manufacturers, and establish model
of construction of international purchase exhibition
chain centers in other cities of China in the
future.
We
believe firmly that after the completion of “Shanghai
International Purchase Exhibition Center”, it
will bring about inestimable influence to the
export and foreign exchange earning and economy
of Pujiang Town, Shanghai and even China, and
pave way for China to become world factory at
an early date. |
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Planning and design summary of the
project |
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Shanghai
International Purchase Exhibition Center occupies
an area of about 1,090,000 square meters. Its
geographical position is in Pujiang Town, which
is the joint of Minhang district and Pudong newly
developed area. namely the joint of Puxing Highway,
Sanlu Road and Luheng Road. The position of the
area is 17.5 kilometers away from the People’s
Square in the city centre, 21 kilometers away
from Hongqiao International Airport, 38 kilometers
away from Pudong International Airport, 10 kilometers
away from the South Freight Transport Railway
Station, 25 kilometers away from Shanghai Port
Wharf, and 48 kilometers away from Luchaogang
deepwater container wharf, which is very convenient
for logistics and traffic.
What
deserves to be especially mentioned is that this
area is only about four kilometers away from the
hall site of Shanghai World Expo in 2010, and
is less than one kilometer away from the speedway
at the periphery of Shanghai, so it is very suitable
to construct the project of “Shanghai International
Purchase Exhibition Center” which is closely bound
up with the World Expo. When the World Expo is
convened, we can introduce the manufacture and
processing enterprises of the Exhibition Center
to the participating enterprises from various
countries, and can invite the exhibiters to visit
the International Purchase Exhibition Center and
discuss business there, creating conditions for
the cooperation between the domestic manufactures
and foreign manufacturers.
Therefore,
in the design of Shanghai International Purchase
Exhibition Center, we will fully embody an international
purchase exhibition center with beautiful environment
which will fully embody the international advanced
level and conform to the purchase requirements
of international large-scale purchase enterprises,
integrating some service organizations such as
for shopping, entertainment, fitness, medical
treatment, industrial and commercial administration,
taxation, commodity inspection, customs declaration,
logistics, warehouse, bank, hotel, legal consultant,
tourism service, insurance business, training
for commercial qualified personnel, network conference
system, network purchase system, and network chain
selling system, etc. |
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Conception of the planning and design |
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 In
the consideration that the purchasers to the Exhibition
Center are mainly customers from the USA and Europe,
the whole building of the Exhibition Center will
mainly embody the hugeness, grandness, neatness,
tidiness and magnificence of USA style. Artificial
hillock, pond, green field, flowers and plants
and sunshine are adopted in the environmental
design to satisfy the requirements of geomantic
omen of the domestic manufacturers. The environmental
design will enable each exhibiter of each exhibition
hall to enjoy the beautiful sceneries created
by the pond, green field, flowers and plants and
sunshine. The service facilities will mainly represent
the luxury, art, refinement and spaciousness of
European style. In the aspect of traffic system,
helicopters will be available for the Exhibition
Center. When the purchasers want to inspect the
factories of the manufacturer, they can arrive
there quickly with the helicopters. Also, the
guests can enjoy the beautiful scenery of Shanghai
on helicopters. In the aspect of commercial system,
the application of network, electronic business,
information and other high-tech products is the
main part, which will establish the model of construction
of international purchase exhibition chain centers
in other cities of China in the future. |
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Pattern and structure |
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The
allocation of land in planning of the Exhibition
Center will be conducted according to the terrain
of the site, abide by the land use policies of
the country and the local government, in accordance
with the conception of economic value creation
and international purchase develop trend. It will
be a modern international purchase exhibition
center integrating purchaser exhibition building,
manufacturer exhibition building, hotel, warehouse,
logistics, entertainment activity centre, medical
treatment and fitness centre, training service
centre and supermarket shopping centre.
The
Exhibition Center will be composed of four Y-shape
manufacturer exhibition buildings, two rectangle
purchaser exhibition buildings and one Y-shape
commercial hotel. The design purpose of the shape
of buildings of the Exhibition Center is to enable
all guests in every room of the Exhibition Center
to enjoy sunshine, and furthermore appreciate
the beautiful scenery composed of fountain, saplings,
flowers and plants, green field and roads outside
the window.
The
left side in the north of the Exhibition Center
will be composed of three buildings of hotel apartment,
one building of medical treatment and fitness
centre, one building of entertainment activity
centre and one building of training service centre.
The right side in the north of the Exhibition
Center will be composed of a warehouse and a building
of shopping centre. |
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Greenery landscape |
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 At
the main entrances of the commercial hotel in
the centre of the Exhibition Center, there will
be a semi-circular fountain dancing at the front
entrance with music imitating the one in front
of the gate of BLAGEL, the most luxurious hotel
of LAS VEGAS, and an artificial hillock with waterfall
at the back entry imitating the one in front of
the main entrance of THE MIRAGE, the hotel which
make the largest money. At the four corners of
the Exhibition Center, there will be four circular
small-scale fountains constructed; at the two
sides of the commercial hotel and at the intervals
of six exhibition buildings, four semi-circular
fountains will be built in addition.
Grassland
for golf course evergreen all the year round will
be adopted for the green field of the Exhibition
Center, little trees with different trimmed shapes
in the American and European gardens will be planted,
and different flowers and plants will be planted
according to the weather of Shanghai. These flowers
and trees will let the buildings of the Exhibition
Center be surrounded with singing of birds and
fragrance of flowers, green fields and small brooks
in four seasons. |
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Road and traffic system |
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The
roads around the Exhibition Center and entering
into the underground garage will be the spacious
two-way two-vehicle roads; at the front of the
commercial hotel there is the car park of the
Exhibition Center for luxurious cars, and on the
roof there is the parking apron for helicopters.
Among the exhibition buildings, there are elegant
and spacious marble pavements.
Roads
around the hotel apartment, entertainment activity
centre, medical treatment, health centre, the
training service centre and roads for entry to
the underground garage will be spacious two-way
two-vehicle roads; and at the front of the entertainment
activity centre, medical treatment and health
centre and training service centre is the car
park. Among the hotel apartments, there will be
pavements made of cobble stones.
At
the periphery of the warehouse, there will be
spacious two-way two-vehicle roads. In the west
and south of the warehouse, there will be the
unloading place and parking field where 20-ton
container trucks can be parked. In the north and
east of the warehouse, there will be the goods
pickup place where 20-ton container trucks can
be parked.
Around
the shopping centre, there will be spacious pedestrian
area, and there will be spacious two-way two-vehicle
roads at the periphery of the pedestrian area.
In the east of the shopping centre, there will
be a parking station for buses and passenger carriages. |
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Introduction of the related functions |
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 It
is the main function of the related buildings
to create wealth and benefit for the Exhibition
Center, the local government, the purchasers and
the manufacturers. The buildings will provide
space for opening the export market of the products,
training commercial qualified personnel, and establish
private and commercial relationship, etc, of the
exhibiters.
It
is the main function of the manufacturer exhibition
building for the manufacturers to introduce the
actual conditions such as the factory, equipment,
manufacture, management and staff, etc, to the
purchasers with computers by setting up in the
exhibition halls, and to introduce the quality
of the products with samples, so as to complete
the preliminary inspection of the large-scale
purchase enterprises on the manufacture scale,
manufacture technique, manufacture management,
manufacture process, manufacture capability and
manufacture technology, etc, of the manufacturer.
The manufacturers can also carry out business
contacts and introduce products through network
utilizing the list of the foreign purchasers provided
by the Exhibition Center.
It
is the main function of the purchaser exhibition
building for the purchasers to carry out competitive
bidding through the network set up in the exhibition
hall to get the lowest price or the most satisfying
manufacturers. The purchasers can also invite
the manufacturers to the exhibition hall for face-to-face
negotiation, so as to find the most satisfying
manufactures. The purchaser can even sell the
self-manufactured products to Chinese market through
the related enterprises of the Exhibition Center.
It
is the main function of the commercial hotel to
enable the exhibiters to establish good private
relationship with their guests by providing the
various luxurious facilities set up in the hotel,
such as helicopters and luxurious cars, and other
convenient services such as free health examination,
etc, so as to get insurance business, tourism
service business, raw materials purchase, spare
parts purchase business and other economic interests
in return.
It
is the main function of the hotel apartment to
provide convenience to the personnel who arrive
at the Exhibition Center in the evening. Because
the purchasers are foreign enterprises, so there
is the problem of time difference. It is necessary
for some personnel working in the Exhibition Center
to carry out business contact in the Exhibition
Center very late in the evening or very early
in the morning. For this reason, we construct
the hotel apartment for the working personnel
near the Exhibition Center, enabling them to work
in the Exhibition Center feeling at ease.
It
is the main function of the entertainment activity
centre to provide the fitness and entertainment
places and facilities, such as restaurant, bar,
dance hall, Karaoke, sauna bathroom and massage,
etc, for the working personnel of the Exhibition
Center and the guests staying in the commercial
hotel. Working personnel can establish good private
relationship with the guests through entertainment
in the centre. The public relationship department
of the Exhibition Center will also create good
relationship with the exhibiters of the Exhibition
Center utilizing the entertainment centre, so
as to get insurance, tourism service, raw materials
purchase and spare parts purchase business and
other economic interests in return.
It
is the main function of the fitness and medical
treatment centre to provide sports items such
as baseball, squash, billiard ball, volleyball,
basketball, table tennis, badminton, swimming,
fitness room, health consultation and health treatment
for the working personnel of the Exhibition Center
and the guests staying in the commercial hotel;
the Exhibition Center will also introduce advanced
medical treatment equipments, and provide the
regular annual health examination for the exhibitors
cooperating with insurance companies. The public
relationship department of the Exhibition Center
will also create good relationship with the exhibitors
of the Exhibition Center with the reason that
the health and medical treatment centre cares
about the exhibiter, so as to get insurance business,
tourism service, raw materials purchase and spare
parts purchase business and other economic interests
in return.
It is
the main function of the training service centre
to train commercial qualified personnel for the
exhibiters and provide commercial convenience
for imports and exports. The training centre will
train the students on how to use the purchase
information provided by the Exhibition Center,
and how to carry out negotiation with the foreign
purchasers with network, etc. The training centre
also will train the students on how to use the
chain network of the manufacturers set up in the
Exhibition Center to sell all the products of
the manufacture enterprises which have join the
chain network, so as to get commission for the
enterprise he/she services and for himself/herself.
Government service organizations such as industrial
and commercial administration, taxation and commodity
inspection, etc, will also be set up in the service
centre by the Exhibition Center uniting with the
local government, so as to provide convenience
for the exhibitors.
It
is the main function of the warehouse and logistics
centre to provide warehouse service for the exhibiters,
so that the commodities of the exhibiters can
be sold in super market and shopping centre of
the Exhibition Center and Shanghai. The logistics
centre of the Exhibition Center will set up a
website of logistics information for the exhibiters.
In the website, the place of departure, destination,
departure time of sea, land and air transport
will be announced, and also the information of
vacant field for placing merchandises. Some details,
such as whether there is container for assembling
the commodities, and the assembling volume and
price, etc, will be announced in the website,
which can save expenses and create wealth for
the exhibiters.
It
is the main function of the supermarket shopping
center to carry out the negotiation with large-scale
domestic chain stores utilizing the field of the
supermarket shopping center, and sell the products
of the exhibiters of the Exhibition Center to
large-scale chain stores. The main function of
the supermarket shopping center is to sell the
products of the exhibiters, provide selling place
for the exhibiters in Shanghai, and create economic
benefits. |
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Economic index |
Total
area of the base: 970,000 square meters
Total construction area: 1,090,000 square meters
Of which:
| The
construction area of the four manufacturer
exhibition buildings: 400,000 square meters |
| The
construction area of the two purchaser exhibition
buildings: 180,000 square meters |
| The
construction area of the commercial hotel:
120,000 square meters |
| The
construction area of the three hotel apartment
buildings: 120,000 square meters |
| The
construction area of the supermarket shopping
center: 140,000 square meters |
| The construction
area of the warehouse and logistics centre:
70,000 square meters |
| The construction
area of the training service centre: 20,000
square meters |
| The construction
area of the fitness and medical treatment
centre: 20,000 square meters |
| The construction
area of the entertainment activity centre:
20,000 square meters |
Total occupation area: 338,000 square meters
Construction density: 35%
Volume rate: 1.12
Greenery rate: 45%
Parking stall: for 8700 vehicles |
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